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Digital Marketing | Follow along as we share our thoughts, perspectives, industry trends and insights. After all, good ideas want to be freed.
Data Orchestration: The Overlooked Challenge Behind Digital Business
Data orchestration is the key to digital agility. Learn how Umbraco Compose removes integration pain and unlocks AI-ready data.
Choosing The Best CMS for Your Business in 2026
Explore how to choose the best CMS in 2026. From AI upsells to hidden costs, learn how to avoid vendor lock-in and find a platform that balances composability, portability, and ROI.
AI + Content KPIs: Measure Value, Not Noise
Stop counting clicks and AI outputs. Measure efficiency, quality, trust, adoption, and impact to prove content drives outcomes, not noise.
Is Your Data Ready for AI? A Practical Checklist for Compliance and Structure
AI succeeds on clean, structured, compliant data. See how B2B firms can prepare with Diagram’s data readiness approach.
The Hidden Role of Metadata: Teaching AI to Understand Your Content
AI agents rely on metadata to understand, retrieve, and connect content. Learn how metadata transforms B2B systems and how Diagram helps you get it right.
Choosing Your Digital Future: All-in-One vs. Best-of-Breed
All-in-one vs. best-of-breed: discover how your 2026 CMS choice shapes cost, flexibility, and AI adoption.
Understanding Model Context Protocol (MCP): The Foundation for AI-Driven Content Management
Discover what the Model Context Protocol (MCP) is, how it bridges your CMS and AI, and why it’s revolutionizing content management with smarter insights, improved compliance, and strategic decision-making.
eCommerce 2.0: How Businesses Should Use AI Today (and Tomorrow)
Discover how AI is transforming e-commerce by helping brands understand behavior, personalize experiences, and influence buying decisions—efficiently and at scale.
The New Era of Website Personalization
Personalized websites are the future. Static sites are dying—learn why and how to evolve.
How to Budget for Digital Transformation
Optimize digital transformation budgets by aligning marketing, IT, and AI to enhance customer experience and efficiency.
7-Step Guide to Effective Social Media Ads
We share how to plan a successful paid social media campaign in 7 easy steps.
First Party Data Strategy: Umbraco Engage is Your Solution
First-party data strategy: Discover how uMarketingSuite enhances privacy, accuracy, and personalization in digital marketing, overcoming cookie limits.
Effective AI Use Cases for Web Content Management Teams
AI use cases: Learn how to effectively integrate AI into your workflow for maximum impact.
Integrating Qualitative Data into Business Strategies
Discover how collecting, analyzing, and integrating qualitative data into your business strategy can enhance marketing insights and drive growth.
Universal Analytics Sunset and Handling Your Historical Data
Resist the urge to panic-migrate your website's historical data. Choose instead to adopt our time and money saving strategy.
3 Pro Tips to Make Your HubSpot Workflows Successful
HubSpot's workflows are a powerful tool for connecting with your customers. We share 3 pro tips for getting the most out of your workflows.
Making ChatGPT Sound More Human – Guidance for Writers
ChatGPT is an innovative platform for enhancing your writing, but here are a few ways to help from losing your “voice” while using it...
Is Threads the Next Twitter?
As Threads gains more market share, will it overtake Twitter?
Alternatives to X (Twitter)
We have identified some potential alternatives to X that we believe are useful for marketers to spread their message and brand.
How Brands can Navigate Elon Musk's Twitter
Should the changes at Twitter impact your social strategy? Is it still an effective way to connect with your customers? Read more to learn why or why not.
3 Reasons Your Business Needs to Focus on Customer Experience
While there are many reasons why companies should focus on customer experience, here are three timely reasons that should be top of mind for any marketer.
Core Vitals Report: What is it and Why is it Important?
Discover the impact of the Core Vitals Report within Google Search Console and how it very well could shape the future of your online presence.
5 Common Paid Social Campaign Mistakes to Avoid
Avoid these mistakes in your company’s paid social media marketing campaign for an increased conversion rate and more sales.
A/B Testing Ideas for Paid Social
A/B testing your paid social media ads can help improve the results of your campaigns. Whether it’s more clicks, conversions or improved engagement, we’ll teach you how to craft the ideal a/b test for paid social ads.
A Successful Digital Strategy Requires Sales & Marketing Teamwork
We look at how aligning sales and marketing can solve the problem of being able to generate and close leads effectively in your digital strategy.
Data-Driven Marketing Strategy: The Basics for Success
Building a data-driven marketing strategy can be frustrating and wrought with analysis paralysis. But it doesn’t have to be. Learn what data you should be tracking, what analysis tools can ease the burden, and how to help your organization adopt a data-driven culture.
Search Engine Optimization Basics
Site speed, mobile responsiveness, SSL and more - they all impact your site’s search results, too.
Marketing to Different Generations [Infographics]
Are you marketing to Millennials, Generation Xers, Baby Boomers, or Traditionalists? Each generation requires a thoughtful approach to marketing tactics since each has different values and characteristics. Our collection of infographics look at the ways marketers can best reach members of different generations.
How to Create Google Analytics Dashboards
Follow our step-by-step guide to learn how to set up dashboards in Google Analytics. Plus get free dashboard templates for key marketing metrics!
How to Get More Digital Marketing Dollars for Your Budget
Need to determine the true value of your marketing efforts? Learn what metrics to report on to maximize your marketing budget.
3 Ways to Turn Your Content into a Lead Generating Content Offer
Got a lot of high-quality content, but need ideas on how to turn it into a content offer and generate leads or turn prospects into customers? Here's 3.
Inbound Marketing Strategy Starts With Research
Research is essential for meeting your Inbound Marketing goals. We share some tips and tools that can help you find out what you need to know.
6 Quick Win Tasks for Inbound Marketing Success
Need a quick boost to help reach your inbound marketing goals? Try these 6 simple activities that can make a big difference.
The Guide to Inclusive Holiday Marketing Campaigns
Create meaningful and effective holiday marketing campaigns that resonate with your entire audience.
How Marketing Automation Makes Your Work Easier
Marketing Automation software can save you time with your day-to-day work. But how do you use the software to make life easier? Learn how.
Documenting Your Killer Social Media Marketing Strategy
Your social media marketing strategy should be a comprehensive look at how your business uses social media to meet its goals.
Evaluating Marketing Automation Software Options: A Checklist
What should you look for when choosing Marketing Automation software? Use our helpful checklist to evaluate your options.
Google Data Studio: What Is It and Why You Need It
Diagram's AJ LaPorte shares an in-depth look at what Google Data Studio is, why you should be using it, and how to use it for your reporting needs both intracompany and client wide.
Turn Your Customers into Promoters: A Real Life Example
Diagram's Sarah Corley explains the difference between customer service, customer success and customer experience. She also shares a personal example of how one brand went above and beyond to turn her from a customer into a brand advocate.
Correcting SEO Issues in the HubSpot CMS
If you are using HubSpot's CMS you may have noticed when using SEO Audit Tools such as SEMRush and Moz that your site has some metadata issues when it comes to listing pages and dynamic pages. We're going to look at how to fix these isssues through the magic of HubL and JavaScript.
Why You Should Integrate Your CRM And MAP
We look at the benefits sales and marketing teams can receive from connecting their CRM and MAP and discuss several options for integrating a CRM with HubSpot.
Establishing Visual Continuity on Social Media [Infographic]
We share an infographic containing some helpful tips for how to make sure you maintain a consistent identity across all of your social channels.
Building Engagement Through User-Generated Content
We look at how to engage people on social media by encouraging them to share content, including some great examples of user-generated content.
6 Must-Have HubSpot Integrations
We share some of our favorite tools that can be integrated with HubSpot to create a complete picture of your online engagements and bring success to your digital strategy.
Is your website your best marketing/sales person?
We have to recognize that what the best marketing and sales people do is build relationships with people; relationships built on trust.
5 Aspects to Consider When Creating a Lead Nurturing Workflow
We discuss 5 things to take into account when creating automated workflows that deliver the right content to the right people at the right time.
Earn More Clicks for Pages Ranking in Google Search
Learn how to improve your click through rate (CTR) for pages that rank in Google search results using information found in Google Search Console.
Buyer Personas and Human-To-Human Marketing
Remembering that we are connecting with actual people is one of the keys to inbound marketing success. Defining buyer personas helps us do just that.
A Step-by-Step Guide to Handling Negative Social Media Messages
Don't panic! Negative comments or complaints about your company on social media don't have to be a crisis if you follow these steps.
4 Ways to Make Your Outbound Marketing Inbound Friendly
While Inbound Marketing might be the way of the future, outbound marketing can still be important. Learn how to integrate these two strategies.
What Is Inbound Marketing? [Infographic]
Do you know about Inbound Marketing? Check out our infographic to learn about this powerful method of connecting with your customers online.
11 Advanced HubSpot Tools – And How to Use Them
We look at some of the capabilities that HubSpot provides for sales and marketing and how to incorporate these tools into your digital strategy.
3 Tips for More Website Traffic
Growing website traffic can be an ongoing struggle for most organizations. Our easy to implement ideas can help you grow your site traffic.
The 4 Phases of a Successful Inbound Marketing Campaign
We look at how marketers can use HubSpot's Campaign tool to get the most out of each of the 4 phases of a campaign.
GDPR: Are You Ready?
We share some background behind General Data Protection Regulations (GDPR) which will go into effect on May 25, 2018.
HubSpot & Instagram: Scheduling Posts to The Gram in 3 Easy Steps
We share just how easy it is to publish to Instagram using the HubSpot platform.
Marketing Personas vs. Design Personas: What's the Difference?
Learn the fundamental distinctions between marketing personas, design personas and how they can each help you.
Practicing What We Preach
At Diagram, we don't just recommend solutions for our clients, we use those solutions in our own digital strategy.
5 Ways to Find and Segment Your Leads in HubSpot
Learn how to use HubSpot when segmenting your leads after implementing inbound marketing.
18 Marketing Predictions for 2018 [Infographic]
We asked 18 professionals for their 2018 inbound marketing predictions and their responses covered everything from social media to video marketing.
Paid Media, Earned Media, Owned Media… oh my!
The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.
Using Analytics to Fix Your Marketing Strategy |
We look at two ways marketers can use data to determine what aspects of their marketing strategy they can improve through analytics,
3 Strategies for Surviving Google’s Fred Algorithm Update
We share some valuable tips for how to make sure your site isn't negatively impacted by Google's latest algorithm change, which discourages low-quality content.
AdWords Update: Dynamic Search, Price Extensions, And More!
We look at some new features in Google AdWords: updated Dynamic Search Ads, Price Extensions on all devices, and Demographic Targeting.
3 Ways to Get Value From Complex HubSpot Workflows
We look at three ways to use workflows to automate complex aspects of your inbound marketing campaigns, bringing more value to you and your customers.
CMS Terminology: Omnichannel, Machine Learning, and More
We look at how CMS features like omnichannel, machine learning, and autonomous personalization can bring new power to your digital strategy.
WordPress Vs. HubSpot: Which One for Your Business
We provide a comparison between WordPress and HubSpot as platforms for business blogging, looking at a number of important areas to consider.
When Should You Use HubSpot’s Smart CTAs? 5 Use Cases for Success
HubSpot's Smart CTAs are a great way to personalize your website visitors' experience. We share 5 examples of how to use this powerful feature.
Optimizing Your Video Content for YouTube Search
YouTube is the world's 2nd largest search engine, so it's important to optimize YouTube content for search. We offer some valuable tips on how to do so.
The Importance of Measuring ROI For Your Online Marketing Efforts
Tracking ROI for your marketing efforts is more complicated than ever. We look at how proving your ROI can give you more confidence in your digital strategy.
Integrating All 3 Aspects of YouTube Into Your Video Strategy
How do you leverage the three aspects of YouTube (a video streaming platform, a social network, and the 2nd largest search engine) in your marketing strategy?
Real Life Examples of Solid CTA Buttons and Image CTAs
We look at some great examples of Calls-to-Action that simply and effectively communicate the next steps that a site's users can take.
Content Jam: Master Creating, Influencing, and Innovating
Diagram's Matt Brady shares the valuable lessons he learned about content creation, social proof, and influencer marketing at the Content Jam conference.
A Graphic Design Perspective: 4 Tips for Choosing the Best Images
We look at 4 things to consider from a graphic design perspective when choosing the images you'll be using in your marketing materials.
Building a Sales Process Around the HubSpot CRM
We look at how the HubSpot CRM helps us move our prospective customers through the Buyer's Journey.
A Marketer's Perspective: 3 Tips for Choosing the Best Images
We share some tips for choosing the images that meet the needs of your marketing efforts.
10 Tips for Evaluating a Marketing Automation Solution
We look at 10 things that you need to consider when determining whether a Marketing Automation Platform is right for your organization.
4 HubSpot Sales Automation Workflows that Limit Admin Tasks
We look at some great features of HubSpot's workflows tool that can automate sales processes and streamline your team's efforts.
Discover Why These 5 Sites Have the Best Free Stock Photos
We look at 5 great sources of free photos to use in your online marketing efforts.
How to Use Episerver’s Visitor Groups to Drive Conversions
We share 5 example scenarios for using Episerver's visitor groups to personalize content and provide the most value for your website visitors.
HubSpot Email Marketing: To Template or Not to Template
We look at the options available for marketers when sending emails, discussing the pros and cons of using premade templates or building your own.
How I Use the HubSpot Sales Tool for Prospecting
We look at the process we follow when using the insights and data from HubSpot's sales tool to connect with prospects who have visited our website.
7 Tips for Building Rapport With Prospects
We offer some useful tips on how salespeople can connect with their prospects using the inbound methodology.
The Value of the HubSpot Website Platform
We look at the benefits that can be realized by using the HubSpot Website Platform to host your website, including SEO, security, and more.
How to Avoid Data Silos in Higher Education
HigherEd organizations aren't a single, cohesive entity. Learn how we can help these organizations navigate their options and avoid data silos.
5 Strategies for Integrating Systems with HubSpot
We look at what you need to know when planning to connect HubSpot with your other SaaS systems.
Three Reasons Community-Centricity Helps Conquer Content Shock
The volume of content being produced for the web is staggering. Learn about a secret that might prove the key to avoiding a "content shock" apocalypse.
Combine Google Analytics and Google AdWords With Smart Goals
Learn how Google's new Smart Goals can automatically give you valuable insight about how to attract and convert customers on your website.
The Anatomy of a Perfect Blog Post [Infographic]
We share a helpful infographic that examines all the elements of a blog post that engages your audience.
5 Non-traditional Holiday Color Palettes for Marketing Efforts
We share some color palettes that you can use to add variety to your online marketing this holiday season.
This One Phrase Can Transform Your Content Marketing Results
If the phrase that can transform your content marketing results sounds a lot like something you’ve heard before, rest assured, that’s no mistake.
Answering Questions about Personalizing Content in Episerver
We look at some common questions about Episerver's content personalization capabilities and how best to use them to meet the needs of your site's audience.
OMG Video Marketing Strategy! Huzzah!
In the first of a series of blogs and videos, we look at how to get started with your video marketing strategy,
Integrating HubSpot into Your EPiServer Website
Learn about the features that the HubSpot-EPiServer Connector provides to integrate your MAP and CMS and create personalized content.
5 Reasons We Switched to HubSpot’s CRM
We look at how switching to HubSpot's CRM has resulted in streamlined processes and greater collaboration between our sales and marketing teams.
Understanding the Value of Anonymous Visitor Tracking
We look at how integrating anonymous visitor tracking into your website can result in a personalized user experience that drives more conversions.
Content Procrastination: Don’t Do It!
Ensure a successful and timely launch of your redesign project by putting together a proper content strategy first.
SEO for HTTPS Sites: Should You Implement the Meta Referrer Tag?
Learn how using the meta referrer tag can help people understand website traffic, even from HTTPS sites.
3 Essential Elements for Your Social Media Profile
Learn the 3 things to include in your social profiles to ensure success in your social media marketing.
The Benefits of Visual Content in Online Marketing
Visual content is very important for engaging online audiences. We share some of our favorite free tools for creating attractive, shareable content.
