5 Common Paid Social Campaign Mistakes to Avoid
Avoid these mistakes in your company’s paid social media marketing campaign for an increased conversion rate and more sales.
A/B Testing Ideas for Paid Social Media Ads
A/B testing your paid social media ads can help improve the results of your campaigns. Whether it’s more clicks, conversions or improved engagement, we’ll teach you how to craft the ideal a/b test for paid social ads.
Documenting Your Killer Social Media Marketing Strategy
Your social media marketing strategy should be a comprehensive look at how your business uses social media to meet its goals.
Establishing Visual Continuity on Social Media [Infographic]
We share an infographic containing some helpful tips for how to make sure you maintain a consistent identity across all of your social channels.
Building Engagement Through User-Generated Content
We look at how to engage people on social media by encouraging them to share content, including some great examples of user-generated content.
A Step-by-Step Guide to Handling Negative Social Media Messages
Don't panic! Negative comments or complaints about your company on social media don't have to be a crisis if you follow these steps.
HubSpot & Instagram: Scheduling Posts to The Gram in 3 Easy Steps
We share just how easy it is to publish to Instagram using the HubSpot platform.
How to Plan a Paid Social Media Campaign
We share how to plan a successful paid social media campaign in 7 easy steps.
4 Easy Ways to Measure Social Media ROI using HubSpot
We take a look at four easy ways HubSpot can help you track social media ROI. Learn how to set-up the HubSpot tools you need to measure social media efforts.
Paid Media, Earned Media, Owned Media… oh my!
The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.