Paid Media, Earned Media, Owned Media… oh my!
Sarah Corley#Digital Marketing, #Social Media
The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.
In 2016, 60% of B2B marketers reported that their biggest challenge was producing engaging content. I’d argue that producing engaging content is a challenge, but making sure that you’re seeing the ROI of the time spent on producing quality content is important too. It’s simply not enough to create and post content and then move on to the next project. The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.
How have you used paid, earned and owned media to elevate your high-quality content? What results have you seen from those efforts? Let us know in the comments below!
Related Posts
7-Step Guide to Effective Social Media Ads
We share how to plan a successful paid social media campaign in 7 easy steps.
What is Umbraco CMS?
Migrating your content management system? Why not consider Umbraco? Learn about this .NET CMS, pricing and why it's the right choice for your organization.
Results Matter.
We design creative digital solutions that grow your business, strengthen your brand and engage your audience. Our team blends creativity with insights, analytics and technology to deliver beauty, function, accessibility and most of all, ROI. Do you have a project you want to discuss?
Like what you read?
Subscribe to our blog "Diagram Views" for the latest trends in web design, inbound marketing and mobile strategy.