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In 2016, 60% of B2B marketers reported that their biggest challenge was producing engaging content. I’d argue that producing engaging content is a challenge, but making sure that you’re seeing the ROI of the time spent on producing quality content is important too. It’s simply not enough to create and post content and then move on to the next project. The use of paid, earned, and owned media must be built into your content promotion strategy so your content will have furthest reach possible.

How have you used paid, earned and owned media to elevate your high-quality content? What results have you seen from those efforts? Let us know in the comments below!