Artificial Intelligence

Unlock smarter, faster, more human digital experiences.

AI is transforming how digital experiences are designed, delivered, and optimized. We help organizations use AI to personalize engagement, streamline operations, and make data-driven decisions.

Let’s Build Something Smart

We bring the technical chops and the human context. With 25+ years of experience helping organizations navigate complex digital ecosystems—from higher ed to healthcare—we don’t just plug in tools. We help you integrate AI in ways that feel intentional, ethical, and aligned with your mission. Our difference? A strategy-first approach, UX-obsessed execution, and the belief that AI should enhance, not replace, human connection.

AI Solutions

Whether you're looking to build understanding, identify value, and lay the groundwork or you're ready to embed AI deeply into digital strategy and services, we can help.

AI Readiness & Strategy

Before the build comes the blueprint. We work with you to define where AI fits, what problems it solves, and how to implement responsibly—with a roadmap rooted in business value, not buzzwords.

Custom AI Integrations

From content generation to intelligent agentic search and chat, we design and implement AI tools tailored to your platforms, workflows, and data—securely and seamlessly.

AI Search Visibility

Our AI Search Visibility services help organizations adapt their content strategy for AI-driven discovery—ensuring your content surfaces accurately and authoritatively in tools like ChatGPT, Microsoft Copilot, Perplexity, and Google’s SGE.

AI-Powered Platforms

We implement and optimize leading AI-powered platforms — including Optimizely, Umbraco, HubSpot, and Semrush — to embed intelligence directly into your marketing, content, and growth ecosystems.

Areas of Expertise

Strategic AI consulting
AI-assisted marketing strategy
Advanced AI personalization strategy
LLM/Generative AI integration
Custom AI development
AI search and chatbot integration
Generative Engine Optimization (GEO)
AI tool evaluation and implementation
AI compliance and ethics

AI Packages

We've curated specialized AI solutions packages to meet you where you are in your AI journey. Whether you're just testing the waters or ready for a fully integrated AI transformation, these packages will help take your organization to the next level.

AI Essentials Package

For organizations just starting their journey, the goals of the AI Essentials package are to build understanding, identify value, and lay the groundwork for future growth and sophistication.

Deliverables include:

AI Readiness Assessment: Audit of data, content systems, workflows, and compliance risks.
Opportunity Workshop: 90-minute facilitated session to identify 2–3 AI use cases with clear ROI.
Pilot Recommendation Roadmap: Prioritized list of pilot ideas (e.g., chatbot, content summarizer) with effort/impact matrix.
Governance & Ethics Starter Guide: Baseline documentation for internal stakeholders (esp. useful in higher ed & public orgs).

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AI Acceleration Package

For organizations ready to deploy tactical AI improvements, the goals are to launch and integrate AI tools that improve efficiency and user experience.

Deliverables include:

AI Content Assistant Integration: AI-driven content suggestions, tagging, or rewriting within your CMS.
Smart Search or Chatbot Add-on: Semantic search or AI chatbot powered by leading LLMs, trained on client docs.
AI Training & Playbooks: Department-specific prompts, guardrails, and walkthroughs for safe adoption.
KPI Dashboard Setup: Track usage, time saved, and content impact of deployed tools.

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AI Transformation Package

For organizations committed to long-term AI-enabled transformation with the goal to embed AI deeply into digital strategy and services.

Deliverables:

Custom AI Solution Development: Example: course advisor chatbot, financial aid navigator, grant-matching engine.
LLM Fine-Tuning: Train a private language model using institutional content (e.g., policies, curriculum, service manuals).
End-to-End Personalization Framework: AI-enhanced user journeys across web, CRM, and email—tailored to roles or behaviors.
Ongoing AI Governance & Change Management: Policy design, ethical reviews, and cross-team support for AI adoption.
Quarterly Strategic Review - Check-ins to evaluate new tools, iterate on implementations, and stay ahead of trends.

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Additional Insights

Demystifying AI: Going Beyond the Hype

All the buzz surrounding artificial intelligence (AI) has people in a whirl, scrambling to figure out strategies for harnessing its power to drive their business. But for the average professional, it's not as complicated as it seems.

By Dennis Kardys

Effective AI Use Cases for Web Content Management Teams

Learn how your web team can use AI tools to boost productivity and do better work, faster.

By Dennis Kardys

Let’s Build Something Smart

AI Solutions

AI Readiness & Strategy

Custom AI Integrations

AI Search Visibility

AI-Powered Platforms

Areas of Expertise

AI Packages

AI Essentials Package

AI Acceleration Package

AI Transformation Package

Additional Insights

Demystifying AI: Going Beyond the Hype

Effective AI Use Cases for Web Content Management Teams

Let's have a conversation