Diagram Views
Follow along as we share our thoughts, perspectives, industry trends and insights. After all, good ideas want to be freed.
AI + Content KPIs: Measure Value, Not Noise
Stop counting clicks and AI outputs. Measure efficiency, quality, trust, adoption, and impact to prove content drives outcomes, not noise.
AI Beyond the Screen
Diagram brought Umbraco’s mascot Narly to life as an AI-powered fortune-telling narwhal, blending tech, design, and play into a memorable physical experience.
Is Your Data Ready for AI? A Practical Checklist for Compliance and Structure
AI succeeds on clean, structured, compliant data. See how B2B firms can prepare with Diagram’s data readiness approach.
The Hidden Role of Metadata: Teaching AI to Understand Your Content
AI agents rely on metadata to understand, retrieve, and connect content. Learn how metadata transforms B2B systems and how Diagram helps you get it right.
Choosing Your Digital Future: All-in-One vs. Best-of-Breed
All-in-one vs. best-of-breed: discover how your 2026 CMS choice shapes cost, flexibility, and AI adoption.
Choosing The Best CMS for Your Business in 2026
Explore how to choose the best CMS in 2026. From AI upsells to hidden costs, learn how to avoid vendor lock-in and find a platform that balances composability, portability, and ROI.
Digital Budgets in the Age of AI: What to Fund First
Learn how to restructure digital budgets for the AI era: fund Answer Engine Optimization first, invest in business outcomes—not vendor hype—and manage AI costs with discipline.
AI’s Dot-Com Moment: How to Survive the Shakeout and Win
AI’s bubble may burst, but the bold who act now will own the post-bubble advantage. Learn lessons from the dot-com era to thrive in AI’s future.
Breaking AI Paralysis: How Organizations Can Start Small and See Value Fast
Too many orgs stall on AI, fearing risk or chasing perfection. Here’s how to move fast, start small, and create real value — safely.
Pellet Smokers and the Natural Aversion to AI Among Experts
As an expert who's spent years getting good at doing hard things, how do you keep your expertise relevant when AI threatens to do the same work in seconds?
The Hidden Risks of Using AI in Your Organization—and How to Avoid Them
Learn the most common risks of adopting AI—from bad data to legal exposure—and how to avoid them with practical strategies and human oversight.
Understanding Model Context Protocol (MCP): The Foundation for AI-Driven Content Management
Discover what the Model Context Protocol (MCP) is, how it bridges your CMS and AI, and why it’s revolutionizing content management with smarter insights, improved compliance, and strategic decision-making.
Codegarden 2025 Product Highlights
Highlights from Codegarden 2025, including Umbraco Compose and MCP Server—game-changing tools for composable and AI-powered content management.
Data Orchestration: The Overlooked Challenge Behind Digital Business
Data orchestration is the key to digital agility. Learn how Umbraco Compose removes integration pain and unlocks AI-ready data.
Codegarden 2025: A First-timer’s Review
Cowboys, pirates, and unicorns—Codegarden 2025 defied expectations. Here’s what made this Umbraco conference unforgettable.
Codegarden 2025: The 20th Anniversary
Umbraco's Codegarden conference is celebrating its 20th year this year - and we're going! Read why we're excited for this year's event.
eCommerce 2.0: How Businesses Should Use AI Today (and Tomorrow)
Discover how AI is transforming e-commerce by helping brands understand behavior, personalize experiences, and influence buying decisions—efficiently and at scale.
The New Era of Website Personalization
Personalized websites are the future. Static sites are dying—learn why and how to evolve.
The Digital World’s Hidden Cost: Rethinking Energy in the Age of AI
The internet runs on energy. Learn how AI, data centers, and websites impact the planet—and what we can do to build a greener web.
Let's Get Heartcore: Umbraco’s Headless CMS Might Be Just What You Need
Umbraco Heartcore is a headless CMS that delivers flexibility, seamless integrations, and cost savings. See why it’s the right choice for your digital future.
Don’t Play Politics with Accessibility
While recent presidential actions may undermine and eliminate DEI efforts, don't ignore web accessibility standards.
Umbraco Winter Keynote 2025: Past, Present, and Future
Umbraco Winter Keynote 2025 recap - a look at the past, present, and future of the CMS that is rapidly growing in popularity.
How to Optimize Images for Better Website Performance
Learn to optimize your site with responsive images, modern formats, and lazy loading to improve performance and user experience.
How to Budget for Digital Transformation
Optimize digital transformation budgets by aligning marketing, IT, and AI to enhance customer experience and efficiency.
What is Umbraco CMS?
Migrating your content management system? Why not consider Umbraco? Learn about this .NET CMS, pricing and why it's the right choice for your organization.
7-Step Guide to Effective Social Media Ads
We share how to plan a successful paid social media campaign in 7 easy steps.
2024 Umbraco US Festival Recap
Umbraco US Festival 2024 recap: a dynamic event on content management and digital experience trends and innovations.
User Onboarding Process: Guiding Visitors Through Your Website
We offer some tips on how to design a website in a way that helps users intuitively understand how to use it to accomplish their goals.
Accessibility Playbook Resources
Useful accessibility resources that are free for web designers, web developers, and content creators to help them build more inclusive websites.
How Umbraco Cloud Eliminates Technical Roadblocks and Empowers Marketers
How Umbraco Cloud Eliminates Technical Roadblocks and Empowers Marketers: focus on marketing instead of IT hassles to drive business growth effectively.
Generative Engine Optimization (GEO): Creating Content For AI-Search
Generative Engine Optimization (GEO) boosts your content's visibility in AI search. Discover 5 key strategies for platforms like Perplexity and Gemini.
Should Headless Be a Part of Your Digital Strategy?
Should a headless CMS should be a part of your digital strategy? Explore the benefits, challenges, and whether this CMS solution is right for your needs.
The Business Value of Migrating from Umbraco 8 to Umbraco 13
Move from Umbraco 8 to 13 for enhanced performance, scalability, features, greater security, as part of your future-proofed digital strategy.
The Continuing Rise of Zero-Click Search (and What You Can Do About It)
In a zero-click internet search environment, your website needs to be fully-optimized for every organic click - here's what you need to do..
Transforming Content Management for Marketers with Optimizely SaaS CMS
Transform your digital strategy with Optimizely SaaS CMS. Discover unmatched flexibility, efficiency, and innovation for superior content management.
The Google Leak and Creating Content That Doesn't Suck
This year's leak of Google's internal SEO documents underscored the need for web content that doesn't suck. But here's what else we learned...
Don't Go Chasing Waterfalls: How Agile Makes Complex Web Projects Enjoyable
Learn how Agile methodologies streamline complex web projects, improving team collaboration and project outcomes for a more enjoyable development experience.
Agile Research: Enhancing Web Projects with Ongoing Feedback
Agile research ensures your web project evolves with real-time insights for greater ROI and user satisfaction.
First Party Data Strategy: Umbraco Engage is Your Solution
First-party data strategy: Discover how uMarketingSuite enhances privacy, accuracy, and personalization in digital marketing, overcoming cookie limits.
Effective AI Use Cases for Web Content Management Teams
AI use cases: Learn how to effectively integrate AI into your workflow for maximum impact.
Integrating Qualitative Data into Business Strategies
Discover how collecting, analyzing, and integrating qualitative data into your business strategy can enhance marketing insights and drive growth.
Should You Upgrade Your Website to Umbraco 14?
When deciding whether to upgrade your website to Umbraco 14 there are some important factors to consider - and our post breaks them down for you.
The Difference Between a CMS Migration and Website Redesign
Learn about the three areas website owners need to consider when planning a migration to Episerver: website design, CMS technology, and content.
Announcing Our Partnership with uMarketingSuite to Elevate Marketing Analytics and Personalization
We are excited to announce our partnership with uMarketingSuite to elevate marketing analytics and personalization.
Diagram Partners with ai12z to Enhance Digital Transformation Solutions
Learn about Diagram and ai12z's partnership, enhancing digital experiences with AI-driven solutions for improved customer engagement.
Demystifying AI: Going Beyond the Hype
Explore the practical uses of AI in the workplace with this easy-to-understand guide that helps you move beyond the hype to real-world applications.
AI Content Marketing: A Cautionary Tale
Here's what happened when a marketer tried to use AI exclusively, to write a blog post on website accessibility.
How Azure's Automation Transforms MS SQL Management
An exploration of the benefits of migrating to Microsoft Azure, highlighting how automated optimizations can improve MS SQL database management.
Mapping Business Goals to Trackable KPIs
Discover how to transform business goals into measurable KPIs to drive project success and strategic growth effectively.
Leveraging First-Party Data
Explore how leveraging first-party data enhances analytics and personalization, ensuring privacy and driving competitive advantage.
First-Party Data: Implementing Privacy-Compliant Strategies
Comprehensive guide diving into the complexities of first-party data and strategies for overcoming challenges in leveraging this invaluable resource.
5 Tips for Quality Assurance ROI
ROI for software quality assurance can be improved exponentially if you follow our five steps. Click to read more.
CMS Cloud Mastery: Overcoming Migration Challenges (Webinar)
Check out our recent webinar on overcoming the challenges of migrating to a Cloud CMS.
Universal Analytics Sunset and Handling Your Historical Data
Resist the urge to panic-migrate your website's historical data. Choose instead to adopt our time and money saving strategy.
Umbraco Cloud vs WordPress
Discover why Umbraco outshines WordPress with superior support, security, and a hybrid CMS architecture, offering a meticulously vetted, versatile platform for modern web development.
Cloud CMS Migration: Costs, Benefits & Insights
Migrating to a cloud CMS platform represents a strategic (and necessary) investment in the future of digital content management. Here's what you need to know.
Cloud CMS Case Studies: Success Stories and Lessons Learned
Here are the stories of several organizations that migrated to the cloud - the challenges, the successes, and the lessons learned...
Website Content Migration and Knowing What to Keep
With website migrations not all content should be moved. Here are the first critical steps to begin analyzing your content prior to migration.
Choosing the Right Cloud CMS: Key Factors to Consider
Selecting the right cloud-based Content Management System (CMS) demands a careful balance between budget, technical expertise, and business needs.
You Should Migrate Your CMS to the Cloud. Here's Why.
Thinking about migrating your CMS to the cloud? Here are 6 key benefits to understand.
How to Keep Up With Digital Transformation
These 7 steps to building a digital transformation strategy will help your organization thrive in today’s fast-paced and technology-driven world.
Why Do I Need an SSL Certificate?
Without understanding what an SSL Certificate is, it may be hard to realize why this is so important for your website. In this blog Diagram will cover both of these topics.
The 3 Main Types of SSL Certificates to Know
Learn about the 3 main types of SSL certificates to help you decide which one is best for your business.
Why Choose a CMS?
We look at the advantages that a Content Management System (CMS) can bring to your digital and content marketing strategy.
3 Pro Tips to Make Your HubSpot Workflows Successful
HubSpot's workflows are a powerful tool for connecting with your customers. We share 3 pro tips for getting the most out of your workflows.
Making ChatGPT Sound More Human – Guidance for Writers
ChatGPT is an innovative platform for enhancing your writing, but here are a few ways to help from losing your “voice” while using it...
Is Threads the Next Twitter?
As Threads gains more market share, will it overtake Twitter?
Alternatives to X (Twitter)
We have identified some potential alternatives to Twitter that we believe are useful for marketers to spread their message and brand.
How Brands can Navigate Elon Musk's Twitter
Should the changes at Twitter impact your social strategy? Is it still an effective way to connect with your customers? Read more to learn why or why not.
Navigating an Optimizely CMS 12 Upgrade
Learn why an Optimizely CMS 12 upgrade needs detailed planning, efficient resource allocation, and an understanding of your organization's capabilities.
Composable vs Monolithic DXP, and Headless CMS Explained
Composable, monolithic, headless... Choosing the best Digital Experience Platform requires an understanding of your unique needs and goals.
Will Digital Agencies be Relevant in the Age of AI?
Rather than eliminating jobs, AI technologies will increase the productivity, quality, and value of the digital agencies that employ them.
Umbraco 7 Upgrade Costs and Considerations
Topics to consider when budgeting for an Umbraco 7 upgrade, including business needs, website redesign, integrations, and e-commerce needs.
Establishing Equitable Management Practices
It's International Women's Day and Dennis Kardys shares some things we’ve done at Diagram to be mindful of bias and take steps to embrace diversity.
What Does Umbraco 7 End of Life (EOL) Mean for Your Website?
Umbraco 7 support has reached its end of life. To get your website upgraded, reach out to us today to discuss options.
3 Reasons Your Business Needs to Focus on Customer Experience
While there are many reasons why companies should focus on customer experience, here are three timely reasons that should be top of mind for any marketer.
Custom Fields and ElasticSearch
Diagram's Ryan Duffing offers a tutorial on indexing and retrieving custom fields with Epinova.Elasticsearch for Optimizely (formerly Episerver).
The Future of Work at Diagram
We're excited to announce the opening of our new headquarters located in downtown Naperville, IL.
Why You Need an SEO Content Audit in your Migration Plan
Diagram's Allison Casey spills all her insider SEO tips on migrating your content the right way.
3 CMS Platform Migration Considerations [Mini Episode]
Diagram's Chris Osterhout shares three essential tips that your organization should consider when moving to another CMS platform.
4 Ways to Avoid Disaster When Migrating CMS Platforms
If you have ever migrated from one content management system (CMS) or eCommerce platform to another, you know how many unexpected issues can occur during the migration process.
The Episerver Optimizely Rebrand: What It Means For Your Business
Episerver has officially announced its rebrand to Optimizely. Here’s why—and how your business can benefit.
Budgeting for a Platform Migration During a Pandemic
Diagram's Chris Osterhout answers common questions to help secure budget for a CMS migration during the global pandemic.
Quality Assurance and the Hidden Realm of Backronyms
Diagram's Kevin Apgar shares key touchpoints when it comes to remembering your own quality assurance efforts.
Core Vitals Report: What is it and Why is it Important?
Discover the impact of the Core Vitals Report within Google Search Console and how it very well could shape the future of your online presence.
5 Common Paid Social Campaign Mistakes to Avoid
Avoid these mistakes in your company’s paid social media marketing campaign for an increased conversion rate and more sales.
How Important are HubSpot Certifications?
Have you heard of HubSpot, HubSpot Academy or HubSpot certifications and wondered what they're all about? We put together a list of commonly asked questions that we've heard from clients to show how HubSpot continues to advance and enhance the marketing and sales industries.
4 Umbraco CMS Features I Love That Content Editors Will Too
Used in the right context these 4 features will make developers and content editors love using Umbraco CMS.
How to Decrease Page Load Time and Improve Site Performance
In order to help you understand how to resolve the issues that may be causing website performance issues, we’ve compiled a list of tips for how to build your site for performance in a way that provides the best experience for your users.
A/B Testing Ideas for Paid Social
A/B testing your paid social media ads can help improve the results of your campaigns. Whether it’s more clicks, conversions or improved engagement, we’ll teach you how to craft the ideal a/b test for paid social ads.
What Should I Do To Keep My Ektron Site Updated?
To keep your site up to date and ensure the continued growth of your digital strategy, periodically evaluate your Ektron site, its ROI and potential risks.
What Ektron Users Need to Know About Umbraco Cloud
No fuss, no limitations. The Umbraco CMS delivers with reduced time-to-market, intuitive editing experience, simplified maintenance and security, and scalable ROI.
Structured Ideation: Tips for Better Creative Brainstorming
How do you get the best ideas from your team? Through creative brainstorming. By understanding the value of structured ideation, you can use your brainstorming sessions to unlock the creativity of your team.
A Successful Digital Strategy Requires Sales & Marketing Teamwork
We look at how aligning sales and marketing can solve the problem of being able to generate and close leads effectively in your digital strategy.
Data-Driven Marketing Strategy: The Basics for Success
Building a data-driven marketing strategy can be frustrating and wrought with analysis paralysis. But it doesn’t have to be. Learn what data you should be tracking, what analysis tools can ease the burden, and how to help your organization adopt a data-driven culture.
Search Engine Optimization Basics
Site speed, mobile responsiveness, SSL and more - they all impact your site’s search results, too.
Accelerating into Umbraco CMS
Our Umbraco development framework allows organizations to quickly and cost-effectively launch enterprise websites built on Umbraco CMS.
Marketing to Different Generations [Infographics]
Are you marketing to Millennials, Generation Xers, Baby Boomers, or Traditionalists? Each generation requires a thoughtful approach to marketing tactics since each has different values and characteristics. Our collection of infographics look at the ways marketers can best reach members of different generations.
Why We Partner with Episerver
At Diagram, our partnership with Episerver is centered on an alignment of our core values to the forward-thinking, user-focused vision of the platform.
How to Create Google Analytics Dashboards
Follow our step-by-step guide to learn how to set up dashboards in Google Analytics. Plus get free dashboard templates for key marketing metrics!
