Diagram Views
Follow along as we share our thoughts, perspectives, industry trends and insights. After all, good ideas want to be freed. (5)
XSLT or Content Types? Working With Ektron Smart Forms
Learn about the different approaches to creating smart forms in Ektron, and how Diagram has used our expertise to improve the process.
What Are Keywords, and How Do they Affect My Site’s SEO?
Learn all about keywords and how doing keyword research is an essential part of Search Engine Optimization (SEO).
Streamlining the HTML Prototyping Process
Learn about the tools and processes Diagram uses when creating prototypes of the websites we design.
Crafting Your Social Media Messages
Are you planning your social media strategy? You'll want to answer these questions first.
What It’s Like to Be a Remote Employee
Learn answers to some of the common questions about working remotely, as well as some tips for getting the most productivity from working at home.
2 Ways HubSpot’s Marketing Automation Can Benefit Your Sales Team
Learn how the data and tools provided by HubSpot's Marketing Automation can benefit your sales team as well as your marketing department.
Modular Web Design: Designing With Components
Learn how utilizing modular design can increase design consistency, accommodate a wider variety of content, and streamline your workflow.
5 Ways to Prepare Your Website for Lead Conversions
After you attract visitors to your website, what's next? Here are some tips for how to guide visitors through the Buyer's Journey.
Increase Conversions and Sales With Content Personalization
Your website gathers a great deal of data about its visitors, but how can you use this information to personalize a user's experience?
EPiServer and Ektron: New Ownership Questions and Answers
Ektron and EPiServer have both been purchased by the same company. What does this mean for the future of these CMS platforms?
Debunking Common Myths About Responsive Design
Many people have misconceptions about what Responsive Design is and what it isn't. We clear up some of the common myths surrounding the subject.
Lightening the System Administrator’s Workload: Part 1
Learn about tools that System Administrators can use to reduce the time spent performing tasks involving multiple servers.
Introducing the HubSpot-EPiServer Connector
Learn how Diagram's HubSpot-EPiServer Connector can leverage your marketing data to provide highly targeted content to the users of your CMS website.
Can I Do That? Extending Your CMS Website’s Functionality
Learn why implementing custom functionality into a CMS-driven website isn't as hard as it might seem.
The Complexity of Simple
Keeping your website simple is one of the best ways to improve your users' experience, but doing so can be more complex than you might think.
How to Create Images for Social Media
Learn how to create social media ready images faster than ever before with these great tools.
Henry Ford and Responsive Frameworks
Responsive Frameworks provide a way to quickly build responsive websites, but are they the best solution?
Getting to Know Your WordPress Database
Learn about how a WordPress site's data is stored in the database and some common ways to update this data.
What I’ve Learned from Performing Cross-Browser Testing
Testing a website across multiple browsers is an important part of the Quality Control process. Here are some helpful tips for cross-browser testing.
3 Ways Discovery Can Save You Money
Learn how Discovery can not only help you determine how to improve your website, but also save money for your company.
Semantic Versioning: Putting Meaning Behind Version Numbers
What do the version numbers on software programs actually mean? Learn how Semantic Versioning can provide some insight about versions and upgrades.
Discovery Can Improve Your Website and Entire Company
Learn why Discovery is essential not just for planning a website redesign, but for improving communication and collaboration throughout your company.
How to Move Your WordPress Site to a cPanel Account
Learn how to take advantage of Linux hosting with a cPanel control panel for your WordPress site with this step by step migration guide.
Pirates and Penguins: The Latest Google Algorithm Updates
How do the latest updates to Google's search algorithms affect your site's SEO?
Why Waiting to Upgrade Your CMS is Planning to Fail
Learn why you shouldn't put off upgrading your CMS until it's too late and how doing so can negatively impact your website and budget.
How Breadcrumbs Can Improve a Website’s User Experience
Learn how breadcrumbs are an essential tool to help users navigate a site, find the information they need, and understand how it is structured.
Overcoming Data Silos in Your Digital Strategy
Learn how you can make sure your online strategy isn't segmented into separate, unconnected silos.
Integrating Sales and Marketing With the New HubSpot CRM
Find out why HubSpot's new Sales Platform, which includes a free CRM, is poised to revolutionize our sales and marketing efforts.
Time and Materials or Fixed Bid: The Best Approach
When planning a website redesign project, Diagram has two approaches to payment for our services. Learn about the appropriate uses for each one.
Website Redesigns Don’t Have to Be Scary
Learn how WSOL's design and development processes can alleviate any fears you might have about the lengthy, complex process of redesigning your website.
What’s More Important, a Website’s Platform or its Goals?
When planning a website redesign, is it better select the platform first, or define the site's needs and goals before making the selection?
How Does Content Quality Affect SEO?
Learn about Google's Content Quality Rankings, and how the quality of your site's content can affect its SEO.
3 Things to Consider When Planning a Website Rebuild
A website redesign often requires a rebuild of the site's code. When doing so, you'll need to consider Scalability, Flexibility, and Accountability.
3 Reasons Discovery Might Not Lead to the Best Results
Learn how to make sure the findings and goals from the Discovery phase of a project remain relevant throughout the entire process.
5 Things to Plan for When Hosting a CMS-Driven Website
In order to receive the best ROI for your CMS-driven website, be sure to keep these hosting considerations in mind.
How a Rubber Duck Taught Me to Be a Better Programmer
Programming is complicated, but sometimes inspiration can come from unlikely sources. Learn about an unorthodox tool for developers: the rubber duck.
Redesign or Rebuild? Which Does Your Website Need?
You might think you just need to do a visual redesign of your site, but do you need to dig deeper and rebuild the site's code?
When Bad Design Makes Sense
When elements of a design come together in harmony it feels like pure and total bliss. But as designers there are times when it’s our duty to work against our own intuition, and at the expense of our own bliss, because sometimes bad design decisions make good sense.
Nailing Customer Experience
We share some examples of customer interactions that demonstrate the importance of providing the best possible customer experience, either online or offline.
Using Element Collages to Improve the Design Process
Diagram's Design Team is continually refining our design process. Learn how Element Collages help us explore options to find the best design approach.
How to Eliminate the Gaps in Your Digital Marketing Strategy
Learn how you can fill in the gaps between essential tools for online marketing like email campaigns, social media, and Google Analytics.
What Is HTTPS, and Why Does Google Say I Need It?
Google is now using HTTPS as a ranking signal. Read on to find out what this means for your site's security and SEO.
Russian Hackers, SQL Injection, and You
Internet security breaches are in the news. Learn what happened and how to keep yourself and your website secure.
Can a Silver Bullet Save a Unicorn?
Learn why it's better to use the best available tools and technologies to meet your website's goals rather than trying to chase perfection.
Creating an Aligned Content Marketing Plan
What is a content marketing plan, and how do you align it with your buyer personas and business goals? Read on to find out.
3 Reasons to Consider Technology in a Website Redesign
During a new product design it's easy to get caught up in the look, feel, and features. When it comes to your new website don't forget the technology behind it all.
Internal vs. External: Best Choice for Intranet Hosting
Companies that use an intranet need to choose between internal and external hosting. We help you weigh the options.
Structuring Navigation for Higher Education Websites
Managing the website for a higher education institution can be challenging when trying to meet the needs of diverse audiences. Start your site off right with the proper navigation for your audience.
5 Things to Consider During eCommerce Website Development
eCommerce website development is complicated. But it doesn't have to be. Learn 5 Tips to ensure a successful eCommerce development project.
Dedicated Hosting vs. Virtual Private Hosting
When it comes to hosting a website, the options can be overwhelming. We discuss a fundamental choice: whether to use Dedicated or Virtual Hosting.
Strategic Iterative Improvements in Site Redesign
If you're not quite ready to invest the time and money in redesigning your entire site, consider this alternate approach.
Pros and Cons: 3 Types of Remote Access Methods
Join us as we examine three methods of securely accessing a company network from a remote location, weighing the pros and cons of each.
Goal Setting: Inbound Marketing Style
Every marketing campaign starts with goal setting, but make sure to set SMART goals with these 5 key elements.
How Diagram Uses Package Management in Development
Learn how Diagram manages common code modules through our Core Library to keep all our developers on the same page.
One Size Doesn’t Fit All: Using Responsive Design Responsibly
Is Responsive Design always the best solution for mobile websites? We look at how it should and shouldn't be used.
What Is Google My Business, and How Do I Use it?
Learn how the new Google My Business page allows you to manage your company's information in Google.
8 Must-Have WordPress Plugins, Plus a Bonus WordPress Tip!
There are thousands of WordPress plugins available for customizing your site; these are some of the essentials. Plus: a bonus configuration tip!
Inbound Marketing Is a Strategy, Not a Tactic
Learn why Diagram decided to embrace inbound marketing when traditional marketing tactics weren't working.
What Is the Best Search Service to Use in Ektron?
Determining which search service to use is a key aspect of planning an Ektron upgrade. Read our recommendations to find out what is the best approach for your site.
5 Essential Steps to Follow for Buyer Persona Research
It's important to define the personas you want to reach with your marketing efforts, but how do you do so? Here are five steps to follow when researching your personas.
Optimizing for Touch
Optimizing for mobile does not mean optimizing for touch. Make your site more touch friendly with our 5 tips.
Avoiding Spaghetti Syndrome: Managing your Data Center’s Cabling
It's important to keep your data center organized, including the cables that connect everything together. Here are some tips for managing your cabling infrastructure.
Web Developer Tip: A Better Way to Handle Caching
Caching data is a useful technique to improve website performance, but it can be prone to error. Learn how we've simplified and improved the process.
Don’t Just Upgrade Your CMS, Upgrade Your Web Strategy
It's important to keep your CMS up to date, but just updating your software isn't enough; make sure you're getting the most out of your website.
3 Tips for Planning a Successful Episerver Commerce Migration
Migrating your existing commerce site to EPiServer is a daunting prospect, but following these tips will help make the process easier.
Using Twitter to Generate Leads
With 230 million active users on Twitter, it can be difficult to get started with social prospecting. Here are some tips to help you jump right in. #socialprospectingworks
Using Ektron’s Content Marketing Platform for Inbound Marketing
Learn about Ektron's new product, the Content Marketing Platform (CMP), which integrates inbound marketing tools into the Ektron CMS.
What’s the Best Way to Structure Ektron CMS Folders?
Learn about how your content folders should be set up in Ektron to optimize performance, manage permissions, and handle searchability.
5 Ways to Leverage your CMS for SEO
Learn how you can use the built-in features of your CMS to increase your site's SEO.
What You Need to Understand Before Embarking on a Site Redesign
You might think you're ready to redesign your website, but first you need to look beyond its surface. Let us help you learn how.
The Heartbleed Bug: What You Need to Know
Last week, news of the Heartbleed bug spread across the web. Here's what you need to know to learn if you've been affected and what you should do.
How Blogging Changed Our Website Traffic
Diagram set a goal in late 2013 to create 16 or more blogs each month. Find out how this affected our traffic and leads.
Using Episerver’s Visitor Groups to Create Targeted Content
Learn how to personalize your website content for each audience with EPiServer's visitor groups.
What Role Should a CMS Play in Your Overall Digital Strategy?
A CMS plays a very specific role in your digital strategy. Learn why you shouldn't try to make it into something it's not.
How Can I Get Qualified Leads?
Find out how can you generate leads that you actually want to do business with, and how you can nurture that relationship.
SEO is Not a Magic Bullet!
Some SEO "experts" might try to tell you they can increase your rankings overnight, but there's no "magic bullet" for SEO; find out why.
Integrating your CMS and MAP: What Goes Where?
Which platforms should you use to control different aspects of your site, like content, marketing tools, and user/customer data?
Rethinking Selling in the Web Design World
See how we have thrown out the old way of selling in the web design world and redefined this process to better meet client's needs.
4 Technical Tactics for Improving SEO
Learn about some of the technical website components that might be causing search engines to encounter a “roadblock” when ranking your site.
5 SEO Errors to Fix to Boost Your Site Rankings
Don't let hidden website errors hold back your website from getting found, make sure to address these errors and boost your site ranking.
Why We Love Segmented Email Lists (And You Should, Too!)
Learn how email list segmentation can benefit both you and your clients, allowing you to provide the best content to those who need it.
Why Should I Include a CTA on Every Website Page?
Learn why it's important to include a call to action on every page of your site.
What Advantages Does Load Balancing Provide for Web Servers?
We discuss three advantages that hardware load balancing can bring to your web hosting environment: scalability, redundancy, and flexibility.
8 SEO Tactics To Improve Your Rankings
While creating quality content is always the best strategy, here are some other ways to ensure you are receiving the best search rankings.
How Does eSync Work, and Why Should I Use it?
We take a look at how Ektron eSync is used to manage multi-tier environments at different levels of complexity.
The Power of Social Prospecting
Social media can be a tricky tool to leverage for business. Learn how to generate new leads using the power of social prospecting.
What’s the Best Way to Use Carousels and Sliders?
Rotating homepage banners (a.k.a. sliders or carousels) are common on websites, but how useful are they, and what is the best way to use them?
5 Types of Landing Pages for Lead Conversion
You need landing pages to convert your visitors into leads, but you'll want to target them toward the appropriate audience. Here are five examples.
Responsive Design vs. Mobile Websites: What’s the Difference?
There are many options when it comes to a mobile strategy for your business, make sure you understand the pros and cons before making a decision.
Using Content Permissions and Workflows in a CMS-driven Website
Learn how a CMS provides robust capabilities for handling user permissions and workflow approval processes.
5 Things You Should Consider When Creating a CTA
CTAs are an essential part of inbound marketing, but what is the best approach to creating them? Here are 5 things to consider when creating CTAs.
3 Benefits of an Integrated CMS/E-commerce Platform
Find out how integrating your commerce solution and content management system can help create an omni-channel experience for your customers.
Beyond Multichannel
Your customer's form an impression of your brand based on their experiences across channels. With increasing expectations for anywhere anytime access to your products, services and support, I hope you're doing better than my post office!
Why Cross-Browser Testing is an Important Part of QC
During the Quality Control phase of a web design and development project, cross-browser testing is vital. Find out why and how to implement this test.
Why Should I Measure My Social Media?
Find out why measuring your social media metrics is so important when leveraging social media strategies for business.
Industry Navigation: Two Approaches to IA
When planning the information architecture of your website you must consider your users. Here we dive into two industries and their different considerations.
After Your Landing Page, What’s Next?
What happens after your landing page? Keep the relationship engaging with newly converted leads by following these simple tips.
Understanding Schema and How it Affects SEO
Learn how to structure your site’s code so that search engines understand your contents relevance to what people are searching for.
How Do I Create Content for Different Stages of the Buyer Cycle?
We know the Buyer Cycle affects strategy planning, but now we must create content for all stages of the buyer cycle. Here are some helpful hints!
What is your Website Authority? Don’t Forget About Off-Page SEO
Search Engine Optimization(SEO) is vital for every company's web presence, but often off-page SEO gets overlooked. Make sure to include off-page SEO with these tips.
