If you have not yet implemented a website content personalization strategy, you are not alone. According to a report by Econsultancy titled ”The Realities of Online Personalisation”, 72% of companies say they don’t understand how to carry out website personalization. Common barriers to this understanding are lack of technology or inability to translate data into action.
Content Personalization isn’t a new marketing trend, but it is one that is rapidly becoming an extremely effective way to use your website to deliver better results – whether that means conversions on content, stronger brand engagement, or more online purchases.
But it’s not always easy to do. That is where Diagram's newly launched HubSpot-EPiServer Connector comes into play. Clients that are using a Content Management System (CMS) such as EPiServer are able to take their existing technology (in EPiServer’s case, this is the personalization manager) and power that engine with the lead intelligence and analytics compiled in the marketing automation platform, HubSpot.
The HubSpot-EPiServer Connector has many great features, and the best way to learn all its capabilities is to see it in action. However, I’d like to highlight some of the main reasons why our clients are so excited about this new product:
Better Form Control
With the HubSpot-EPiServer Connector, you are able to drag and drop forms created in HubSpot directly into EPiServer content. We love drag and drop functionality! If you need to change forms, you can do so within HubSpot, and they will be automatically updated on your site – you won’t need to change them again in EPiServer.
Unlimited Potential of Targeted Content
Want to serve up content based on the job title of your prospects? How about based on where they are in the Buyer Cycle? Perhaps some content would be best delivered to prospects based on where they live or what email list they belong to? Or maybe you want to personalize their experience based on what content they’ve downloaded. We’ve opened up the guts of HubSpot lead intelligence to let you create a content personalization strategy based on the criteria that matters most to you and your prospects.
Supercharge the Results of Email Campaigns
With the ability to connect HubSpot email campaigns to website content for first time website visitors, the HubSpot-EPiServer Connector now gives you the ability to personalize web content based on the content of your email campaigns. If you are personalizing the content of your emails, you can now continue that relevant experience on your website. We think of it as “personalizing the click-through.”
As People Change, So Can Your Content
The HubSpot-EPiServer Connector was built to provide real-time content personalization capabilities. Data about a prospect can easily change – maybe they’ve downloaded a content piece or visited some new pages on your website. Their site experience can now reflect their actions and interest in your content, helping you to provide them with the information that is relevant to them and move them through the marketing funnel more quickly and efficiently.
Diagram's HubSpot-EPiServer Connector allows for a better content personalization strategy based on what you know about your site users. This allows your marketing team to cut through the noise and get right to the heart of creating a more relevant web experience. Done right, this can lead to a stronger online relationship with your prospects. Do you want to know more about the HubSpot-EPiServer Connector? Please contact us to schedule a demo, or share any questions you might have in the comments below.