Using Ektron’s Content Marketing Platform for Inbound Marketing
Learn about Ektron's new product, the Content Marketing Platform (CMP), which integrates inbound marketing tools into the Ektron CMS.
What Are the Key Ingredients for a Successful Email Workflow?
Email workflows are a great way to automate the marketing funnel. Learn about what you need to do to create a successful workflow.
Why Marketing Automation Implementations Sometimes Fail
Learn about some common mistakes that people make when integrating a Marketing Automation Platform with their website.
Dazzle Your Customers with Inbound Marketing Campaigns
Learn how to create and manage an inbound marketing campaign that will drive customers to your site.
Optimizing Your Landing Pages: A Reason to Re-visit Your Content
Learn about why you should look at updating your landing pages to best serve your audience and several aspects to consider revising.
How Blogging Changed Our Website Traffic
Diagram set a goal in late 2013 to create 16 or more blogs each month. Find out how this affected our traffic and leads.
De-Mystifying Inbound Marketing: What Do All These Letters Mean?
Inbound Marketing terms and abbreviations can be confusing. These definitions will help you understand what marketers are talking about.
How Can I Get Qualified Leads?
Find out how can you generate leads that you actually want to do business with, and how you can nurture that relationship.
SEO is Not a Magic Bullet!
Some SEO "experts" might try to tell you they can increase your rankings overnight, but there's no "magic bullet" for SEO; find out why.
Integrating your CMS and MAP: What Goes Where?
Which platforms should you use to control different aspects of your site, like content, marketing tools, and user/customer data?