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Blogging Best Practices: Part Two

Katelyn Ahern Digital Project Manager
#Digital Marketing, #Inbound Marketing, #Blogging
Published on December 3, 2013

Stay on top of your blogging content with these 5 best practices for business blogging.

In order to keep up with your business blog there are often daily reminders to make for yourself. On top of all the other marketing responsibilities you have, your blogging schedule can fall by the way side. Don’t let the urge to push the publish button let you put out content before it’s ready. We have already covered 5 Business Blogging Best Practices. Here are 5 more to ensure that your blog is the absolute best it can be before anyone reads it:

1. Call-to-Action

Each and every blog post should include a call-to-action (CTA), a line of text or an image that leads your visitors to take an action on your website. It is vital to empower your audience with the resources they may need to learn more about the topic you are covering. 1-2 CTAs are enough; including too many can get confusing and annoying.

2. Easy to Read

Creating a format that is easy to read is more important than ever. Your audience may be on their phone taking the train home, sneaking in a blog before a meeting at work, or waiting in line at the grocery store. Use lists, bullet points, and sub headers to make your blog easier to read. If you can create a format that allows your reader to find the answer to their question faster, then do it!

3. Categorize it!

Categorizing and tagging your blog with relevant terms is another best practice that can make the purpose of the content more clear. Categorizing your blog on your website is a great way to help readers find not only the one blog they are currently reading, but other blogs with similar content as well.

4. Encourage Engagement

There are many ways you can encourage your readers to engage with your blog posts.

  • Social Sharing Buttons- Including social sharing buttons on each blog is a great way to make it simple for your audience to share your blog across social media channels. This is very important for SEO for back linking as well as generating new potential site traffic.
  • Encourage Comments/Questions- It's important to make sure your readers know that interacting with you is encouraged. Sometimes readers forget that commenting at the bottom of a blog is available, so don’t be afraid to remind them and let them know the best way to reach you.

5. Promote Your Blog

After publishing each blog you may feel a sense of completion; your work is done, and you’re ready to move on to the next thing, right? But don’t move on too fast. After working long and hard on creating all that awesome content, you can’t forget to share it with your community. Blog promotion is an important piece of the puzzle. Just like when you add the social sharing buttons to each blog post, the idea is to make social sharing as easy as possible. What could be easier than a re-tweet or sharing a post that has already been created on Facebook? Creating the social stir makes it even easier for your audience to share your content with their own audience. This also reminds them that you are creating new content all the time. Social sharing can sometimes bring the content to them without them even having to go searching for it!

Although these 10 Business Blogging Best Practices have helped us here at Diagram maintain A Company Culture of Blogging, that doesn’t mean that some other way may work better for you. Feel free to download our blogging checklist and use it before you publish each blog or let us know in the comments how you double-check your blogs before publishing.