Solutions - Design and Strategy

Elegant Simplicity Meets Functionality

Good design meets user needs, first and always. We draw on user research and business goals to design creative digital experiences that engage audiences, build loyalty and produce results.

Design and Strategy Services

Responsive design

We care about what happens on the other side of the screen—whatever the size or connection speed. Our “design once, display anywhere” approach ensures users of all abilities can enjoy an accessible, engaging experience on any device.

User Experience Design

Our iterative design process incorporates research, ongoing usability testing and industry best practices to consistently deliver compelling, purposeful interactions.

User Interface Design

Analytics illuminate user behavior. We leverage all available insights to optimize information architecture, interface design and user interactions, helping your customers get where they want to go and enjoy themselves along the way.

User Research

User research ensures that you’re investing in what your audience truly wants and needs. We’re experts in user observations/interviews, usability testing, prototyping and persona development.

Front-End Web Design

This is where the rubber meets the road. We write the code (HTML/CSS/JS) to make all visual and interactive elements of a website look and behave how they were designed.

Content Planning

Before redesigning a site or migrating a CMS, we analyze existing content to solve current challenges, optimize and prioritize content, and develop an effective migration strategy.

Our Process

Onsite Discovery Workshops

Onsite discoveries are an intensive investigation into your website’s purpose and objectives, resulting in a plan for how it can best serve your target audiences.

Stakeholder interviews
Requirement Gathering
Navigation/IA workshop
Template Planning
Design Brief

Design Exploration

Great design is all about finding the best way to showcase your content. In this phase we conduct a series of explorations surrounding content and layout, brand and style.

Inspiration Gathering
Element Collages
Content Modeling

Prototyping

A prototype is an interactive mockup that acts as a proof of concept for a design concept. Prototypes are the best way to validate ideas and solicit feedback from other stakeholders and end users.

Low fidelity prototyping
High fidelity HTML/CSS prototyping
Styleguide
Component Guide

Sprint-Based Workflow

Collaboration and communication are at core of our workflow with recurring development reviews, check-ins, and requirement clarifications. Work is delivered incrementally so that we have the opportunity to course correct along the way and avoid surprises at the end.

Industry Contributions

We are proud of the partner relationships we've formed and the work we've done to advance their goals. We speak and present regularly within our industry to share our knowledge so that others may benefit from our experience.

View some of our designs

Recent Diagram Views

Quality Assurance and the Hidden Realm of Backronyms

Diagram's Kevin Apgar shares key touchpoints when it comes to remembering your own quality assurance efforts.

Posted on 10.13.20 by Kevin Apgar

When Should You Do Usability Testing?

Learn how performing user testing throughout a website redesign project can help designers create the best user experience for a website.

Posted on 03.5.20 by Britney Na

Should I Do My Own Website Usability Testing?

We look at whether it's a good idea for website owners to perform their own user testing and offer some ideas on how to gain UX insights.

Posted on 02.14.20 by Dennis Kardys

Umbraco-Whoa!

We’ve worked with content management systems for over 25 years and noticed a lack of mid-price range CMS implementation options that we liked. So we created one. Accelerate for Umbraco gives you customization and flexibility without sacrificing your budget or quality.