Data and Analytics
Google analytics audits / GA reports, goals, events / Monthly site traffic reports and analysis / UX analysis
Search Engine Optimization (SEO)
SEO playbook / Digital competitive landscape / Keyword research and strategy / Technical SEO / On-page optimization / Content pillars / Backlinks
Paid Ads
Google Ads campaigns / Google Display Network campaigns / Google Shopping campaigns / Bing campaigns / Paid social ads / Reporting
Lead Generation
Content audit / Conversion audit / Persona-based conversion campaigns / Conversion rate optimization / Personalization campaigns / Email nurturing campaigns
HubSpot
Set-up and configuration / Training / Support
Social Media
Messaging / Community strategy