Here at Diagram, we write a lot about the value that the Episerver content management system (CMS) brings to website owners and content editors. It’s an incredibly robust and powerful platform that provides capabilities like content personalization, integration with third party systems, and the ability to create seamless responsive content. But how do you know whether Episerver is the right fit for your particular needs?
One question that often arises when an organization is considering moving to Episerver is whether it is a good idea to implement Episerver if they won’t be using the platform’s full feature set. Stakeholders may ask whether they should invest in Episerver if they aren’t going to be taking advantage of all of its tools. Or to put it another way, “Should we still move to Episerver if we aren’t ready to use all of its capabilities?”
The short answer to that question is “Yes!” Today’s consumers no longer conform to the “one size fits all” strategies that most legacy organizations call for. They are looking for a contextual experience that is relevant to them depending where they are in the buyer’s journey. It’s incredibly important to ensure that the context of your site’s content is relevant to individual visitors, helping them understand how you can answer their questions and solve their problems.
Creating a digital strategy takes time, and any organization will need to specify the buyer personas they want to target, develop a sales process, and determine how to move their prospects through the buyer’s journey. If you’re still working to define these aspects of your strategy, you’re probably not ready to begin utilizing features like visitor groups and personalization. But while your current digital strategy might not call for the robust capabilities that Episerver provides, you will need these tools eventually.
It helps to think of developing your website as building a house. If you know that you will eventually want to build an addition to your home or add a second story, you’ll need to plan for it from the beginning and make sure that the house has the foundation and structure in place to support these changes. If you don’t plan ahead, you may need to tear the house down and start over in order to accommodate your future needs.
Your website should be approached in a similar manner. When your digital strategy evolves, you want to have the framework in place for implementing the solutions you need, rather than starting over from the ground up.
Today’s technological landscape moves incredibly quickly, and you need to be able to adapt instantaneously to the new challenges and opportunities that arise. Utilizing a platform like Episerver that provides you with the foundation you need to implement these new technologies will ensure that you aren’t left standing still when you need to be moving forward.
If you’re looking for a partner who can help you create the digital strategy you need to survive in today’s fast-moving market, we can help! Please contact us, and we’ll work with you to determine your best way to move forward and build a strategy that can meet your customers’ needs and provide you with the best ROI. We look forward to working with you!