Despite the obvious similarities, there's a whole lot of difference between the Ektron product and the Episerver platform - and we think you'll like the difference. Ektron CMS customers make the decision to move up to the Episerver Digital Experience Cloud every month, so if you're considering a move, this is a must attend session. We will walk you through the details, and help you decide if now is the time for your organization to move up.
Connecting the Dots From Anonymous Visitor to Customer
Tuesday, February 28, 2:15-3:00 PM
Visitors have different preferences, and finding their triggers can be complicated, because today's customers no longer respond to the one-size-fits-all messaging. Driving a substantial increase in website conversions is about delivering the right message to the right visitor. You need to be able to personalize your website content and present your website visitors with contextualized information that is relevant to them.
In this session, we will tackle real-world examples of how to complete a website visitor's digital journey from anonymous to identified customer utilizing out-of-the-box Episerver functionality.
Allison Casey
Turn Your Website Into Your Best Sales and Marketing Tool
Tuesday, February 28, 3:15-4:00 PM
Before you post this job on your website - take a closer look at your website itself! You may already have the "employee" you need to solve these problems. 94% of all business buyers perform research online before making a purchasing decision. Your website is most likely the first touch that any potential customer will have with your organization. Will they find your site? Does your site offer relevant, personalized content? Will they continue to engage with your site after they are customers? Join us as we provide insights and ideas on how to turn your website into your best sales and marketing employee.
We Can't Wait to See You at Ascend!
If you're planning to attend Ascend 2017, we'd love to meet up with you! Follow the link below to RSVP with us and get some cool survival gear! If you have any questions about Episerver or Ascend, please feel free to contact us.
We design creative digital solutions that grow your business, strengthen your brand and engage your audience. Our team blends creativity with insights, analytics and technology to deliver beauty, function, accessibility and most of all, ROI. Do you have a project you want to discuss?
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