At the forefront of pediatric medical research, Seattle Children’s Research Institute (SCRI) is working to cure childhood disease in partnership with Seattle Children’s Hospital and Seattle Children’s Hospital Foundation. The institute consists of nine major centers and is internationally recognized for its work in cancer, genetics, immunology, pathology, infectious disease, injury prevention, and bioethics.
When it came time to elevate the experience for SCRI, it was no surprise that the researchers wanted an immersive experience that showcased their research at the forefront. With a variety of researcher websites already published on the web, our goal was to not only produce that immersive experience but also bring all the other websites into brand alignment. This presented a variety of strategic considerations.