At Diagram, we’re all about eliminating data silos. Too often, companies have information stored in various locations, making it hard to push out consistent messaging. Even social media software can become a data silo, cut off from the rest of your marketing efforts.
Say hello to HubSpot Social Inbox. Its features have helped us push out and analyze social content in real time, while seamlessly integrating with the rest of our marketing efforts. Read on to learn the top 5 ways that HubSpot’s Social Inbox helps drive better results.
5. Coordinate all the things
HubSpot’s calendar feature allows for you to coordinate entire campaigns across social media, blogs, email, and landing pages. No more wondering how social media fits into the bigger picture.
4. Quality social monitoring
With color-coding of tweets and keyword streams of your customers and contacts, you can see which Twitter mentions are most important.
You can also see where each user is in the marketing funnel and the history of their previous interactions with you.
3. One-stop shop for all analytics
No more paying extra for extensive social media reports! HubSpot gives you free access to all your social analytics in one place, in real time. They even go above and beyond by comparing your numbers to other HubSpot customers with a similar social reach, so you can know where you measure up. There’s finally software that allows you to see ROI in social media!
2. HubSpot’s Google Chrome Plugin
Ever been visiting a website and really liked the article you’re reading? Now you can share directly from the website page instead of copying the URL to your clipboard, logging into your account, and then pasting it in your social publishing tools. This handy bookmarking tool allows you to schedule HubSpot messages anywhere on the Internet. You can even highlight to share text quotes!
1. Save time. Time = Money!
Spend less time logging in and out of various social platforms and more time focusing on achieving your social benchmarks.
Do you have any questions about how best to use marketing automation in your digital strategy or how to implement Social Inbox? Please contact us, or feel free to leave a comment below. We'd love to hear from you!