Video on Demand:

Beyond the AI Feature List

Rethinking the CMS decision, a conversation with Chris Osterhout and Umbraco CEO Mats Persson.

Future-Proofing Your CMS and AI Decisions

Using AI isn’t a business outcome. Neither is an upgrade, a migration, or a move to SaaS. Recorded at Umbraco US Fest, this conversation between Umbraco CEO Mats Persson and Diagram Chief Strategy Officer Chris Osterhout explores how to make sound CMS and AI decisions when no one can predict what comes next. Watch the full session below.

About Chris & Mats

Chris Osterhout

Chris is Chief Strategy Officer at Diagram, where he helps organizations align their digital platforms with their business goals. He works with clients to evaluate CMS options, navigate modernization decisions, and understand the practical implications of emerging technologies. His approach brings clarity to complex choices, helping teams assess tradeoffs and establish a clear path forward.

Mats Persson

Mats is CEO of Umbraco, the open-source .NET CMS platform. He brings over three decades of experience leading technology enterprises and start-ups across the US, UK, and Nordics, including senior roles at PwC and IBM, COO of Adform, and CEO of digital start-up Cavai. He holds a Master’s in Computer Science and a Bachelor’s in Economics, and focuses on driving value and sustainable growth in the tech sector.