To serve KI's internal and external stakeholders more effectively, the website needed a new, cohesive user interface (UI), better information architecture, and improved search and navigation capabilities. Fixing these pain points would reduce the amount of time that their sales reps, customer service teams, and customers spent locating product information that was buried within a series of PDF documents on the old site.
Through extensive user interviews, Diagram discovered that KI sales representatives and customers needed the ability to:
And they needed to do this in a single, easy to use tool that could quickly and accurately deliver what they were looking for.
- Browse, download and share images (Image Library), fabric and finish collections
- Search by keyword, product or document type for brochures, product specifications, planning guides, fabric and finish cards, case studies and more (Document Library)
- Browse standard fabric and finish offerings and view specifications, colorways and product approvals (Surface Materials Library).
In addition, all of this content and imagery, much of which was stored in separate systems, needed to be organized and delivered with a flexible, cost-efficient Content Management System (CMS) that had the ability to integrate with KI's back-end systems.