With a diverse internal and external user base, the website was not effectively meeting users' needs for cohesive and comprehensive access to KI's vast product and services library.
Discovery and research to better understand the user base and desired outcomes, migration to a dynamic new CMS and a research-backed user interface and information architecture overhaul.
decrease in bounce rate
increase in pages per session
increase in page views
This is the greatest advancement for our marketing team and for the ‘KI experience’ overall in nearly a decade. Our website is certainly one to be proud of – one of the very best in the industry.Angela KoltzKrueger International