Here's Where to Start with AI Search

What This Is

This is a live Ask Me Anything. 

No slides. No jargon. No dramatic declarations that everything you know is wrong. 

Just an open conversation about what’s actually happening with AI search, why brands aren’t always showing up, and where marketing teams can realistically start without burning everything down. 

Who This Is For

You should come if:

• AI search keeps coming up in meetings

• Someone above you expects answers

• You’ve googled “GEO” and immediately regretted it - You want clarity, not another trend to chase

If you’re still figuring this out like the rest of us, you’ll fit right in.

What You’ll Walk Away With 

You won’t leave as an AI search expert. That’s not the goal. 

You will leave with: 

• A clearer picture of how AI search actually works today 

• A better way to answer the inevitable questions from leadership 

• A short list of things worth paying attention to (and a longer list you can ignore for now) 

• Enough context to stop feeling behind 

Clarity, context, and a starting point. That’s the win. 

Why Diagram Is Hosting This 

Because these questions are already coming up in real conversations with real marketing teams. 

There’s a lot of noise. A lot of acronyms. And a lot of advice that skips straight to tactics without explaining the basics. 

We don’t think that’s helpful. 

This AMA is our way of slowing the conversation down, cutting through the nonsense, and helping teams find a sane starting point.