A key component of this project was to adequately display the richness and vibrance of the exquisite fabrics offered by Pallas. Each product page needed to convey the fine details of the fabric and present them in a clean, well organized, professional setting.
To address designer needs, we created an interactive design board where designers could save swatches and images, order fabric samples, and create and share boards for various projects. We made sure that fabric swatches were large enough where texture was immediately visible—no more “click to enlarge.” We also focused on making the website search more prominent for designers who know exactly what they are looking for.
For sales teams, we knew that search was critical to helping them generate leads and sell more products. We integrated Vulcan and Elastic Search to create a search platform where efficiency was prioritized over functionality. We also added filtering abilities through a much needed “Browse Textiles” feature.
Additionally, we reorganized the website architecture based on our usability research findings, paper prototyping, and simulating how users would use the new Pallas Textile website.