In 1977, when Shoup Manufacturing was established, their product line consisted of a mere 50 products, which could easily be shared on a single flyer with farmers attending trade shows in the US. Today, Shoup’s physical catalog includes a whopping 423 pages of meticulously curated products that account for over 14,000 items ready to be picked up or shipped to farmers located throughout the United States and Canada.
Over time, as Shoup scaled to accommodate this exponential growth, they introduced an Enterprise Resource Planning (ERP) platform to manage internal business processes related to accounting, procurement, and supply chain operations.
Concurrently, they expanded their digital reach by utilizing the website, email marketing, and social media platforms to further increase their customer base. When Shoup’s ERP was integrated with the website, new and exciting challenges were introduced; Shoup looked to their Diagram team to elevate their online product experiences to better serve their expanding list of digital customers.