In order to meet the needs of each organization under the M2Gen umbrella, a system was needed that would allow for a shared CMS platform and visual design identity. The original sites were designed separately by different partners and did not portray the organizations in any sort of cohesive manner. Our goals was to bring each website under a single platform, share a general codebase to allow for quick reproduction, while still being able to allow for unique visual aspects important in differentiating the organizations.
HubSpot was selected as the CMS platform due to its built-in ability to host multiple websites with unique domain names under a single account with a shared codebase. Rather than managing two separate instances of WordPress with separate administration centers and different sets of code, HubSpot would give a single administrator the ability to easily manage both websites at once.
From a cost standpoint, building a shared system would allow subsequent sites to be built at a fraction of the original price and a much quicker time to production.