So what does this mean for you? Previously, sites which had been targeted as spam by the Penguin algorithm would have to wait until the next Penguin refresh before seeing any positive changes to their rankings once they had removed any bad links. Now, with the algorithm operating in real time, these changes should occur much more quickly.
In addition, Penguin now operates on a more granular level, devaluing individual links rather than decreasing search rankings for an entire site. This will provide site owners with more confidence as they build links, since even if Penguin determines that a link is spammy, it will only devalue that individual link rather than penalizing the entire site. This also reduces the potential impact of negative SEO, in which someone tries to hurt their competitors’ SEO by pointing bad links at their site.
With the Google My Business API, website owners can connect their website or app to their Google My Business profile, providing them with a number of great tools, including specifying which important details will display in search results (e.g. menu options for restaurants or highlighted products for retail stores). With the new features that have been added, business owners can now subscribe to push notifications whenever someone leaves a review of their organization, and they can update their location data in real time.
Making the Most of Google’s Updates
It can be difficult to keep up with all of the updates that Google makes, especially when you’re concerned with your own company’s day to day operations. That’s where a partner like Diagram can help. If you’re looking to implement the features provided by the Google My Business API or ensure that your site isn’t negatively affected by the Penguin algorithm, please contact us, and we’ll work with you to get the most out of the tools that Google provides. Do you have any other questions about Google updates? Please feel free to let us know in the comments below!
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