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5 Digital B2B Marketing Myths Exposed
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5 Digital B2B Marketing Myths Exposed

Digital Marketing, Industry Insights, Inbound Marketing
Published by Brian Eirich on 06.18.13

Digital Business-to-Business (B2B) Marketing is important in any industry and you might not realize how much you can get out of it.

Digital Business-to-Business (B2B) Marketing is important in any industry and you might not realize how much you can get out of it. Here are some common myths about digital B2B marketing:

  1. No one is looking at my site for information, so I don't need to update it.

    Fact:
    Everyone uses various digital channels to find information on everything, and the number of people searching for information is growing week to week and year to year. Customers are looking for information, and if your site hasn't been updated in ten years, has poor usability, or contains information that isn't accurate or detailed enough, they're going to look elsewhere. Have you looked at your site's analytics lately? It's a good idea to keep an eye on them to see how many people are accessing your site, and even if you see that you've got a high bounce rate, this might be because the experience of accessing your site isn't very helpful, or you aren't providing people with the information that they need.
  2. Since my competitors aren't doing anything with digital, it's safe for me to do nothing.

    Fact:
    You would be surprised how many competitors have a digital strategy, are looking to make use of digital marketing, and/or plan on launching a new site within the next 10-20 months. If you're not thinking about digital, you're going to miss out on the number one way people are thinking about you, your products, and your industry.
  3. I'm too small of an organization to use a Web Content Management System (WCMS) and/or deal with Customer Experience Management (CXM)

    Fact:
    Organizations of all sizes are successfully implementing WCMS solutions and finding them critical for having up to date information on their site and a better customer experience for their users. There are WCMS and CXM tools for organizations of all sizes, and WSOL has helped many organizations of all sizes make use of them.
  4. No one is going to buy my products online. I already have established relationships with my customers, and they buy through other means.

    Fact:
    Chances are, if you're a small- to mid-size organization, you've already proved this myth wrong, since you've likely used another site to make a connection with customers. If you're a mid- to large-size organization, you've heard customers' desire for an online portal to make purchases in a variety of ways, or you're already thinking about implementing an online purchasing solution. If people are visiting your site, they are interested in your products, and they do want to purchase them, even in small quantities. How are you handling this today?
  5. The only digital channel that matters for B2B marketing is the Web.

    Fact: Social and mobile channels are essential and some of the fastest growing digital channels available. Regardless of age bracket, the use of mobile devices is growing at an astronomical rate (have you taken a look at your site on a mobile device lately?), and social channels such as Facebook, Twitter, Pinterest, and LinkedIn are becoming increasingly powerful channels for driving business and getting your message out to customers.

The team at WSOL has worked with a number of organizations to optimize their digital B2B marketing plans, and as experts in web design and development, we can help you make sure your site is living up to its full potential. Please contact us for more information or to find out how you can use all the digital tools at your disposal to bring in more business for your organization.

 

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