Smart Marketing Happy Hour: Turning Website Visits Into Results
Let’s have drinks and talk marketing! Join us on July 23rd at 5:00 PM in Umbraco's Charlotte office.
Here's the deal...
Most websites are still stuck treating every visitor the same. Same message. Same experience. Same CTA. But today’s audience? They expect more—and honestly, they deserve it.
Stop talking at your audience and start connecting with them. Umbraco and Diagram have teamed up to host a happy hour where we ditch the fluff and dive into real strategies that help turn website traffic into meaningful action.
We’ll Cover:
- How to use the data you already have
- Smart personalization tactics that scale
- Using tools like Umbraco Engage to turn your website into a lead-generating machine
- Personalization that works - quickly
Join Us in the Charlotte Office:
2101 Rexford Road
Esplanade Conference Room
Charlotte, NC (Get Directions Here)
Register here for a fun night of informative and casual marketing talk - with drinks!
Who Should Attend?
Whether you're in content, demand gen, digital strategy, or just trying to do more with what you’ve got, this is your space. A casual evening with smart marketers who get it—and want to get better.
Let’s raise a glass to making our marketing more personal, more effective, and way more fun (21 and over, please).
Join us and experience real talk, zero jargon, and a friendly crew that’s as curious and collaborative as you are. We’re here to swap ideas, share what we’ve learned, and learn from you, too.
Come hang out. We’ll be glad to meet you.
About Umbraco
Founded in 2003, Umbraco delivers the world-leading open-source content management system (CMS) solutions for digital experience platforms. Through its user-friendly CMS software and services, Umbraco enables developers and editors to seamlessly create and manage any digital project to fit their business needs. With over 700,000 active installs, Umbraco is one of the most deployed web content management systems on the Microsoft stack.
Your Hosts...

Mats Perrson
CEO, Umbraco
When he’s not leading Umbraco, Mats is probably out hiking or diving into the latest tech trends. With 30 years in enterprise and start-up leadership, he’s passionate about building strong teams and sustainable growth. He’s proud to support Umbraco’s global community- and always up for a good coffee and a chat about open-source.

Chris Osterhout
SVP of Strategy, Diagram
When he’s not busy being a brilliant strategist, Chris is grilling up steaks and trying new whiskeys. A problem-solver by nature, he keeps abreast of emerging technologies to help clients keep their websites on the cutting edge. He looks forward to meeting you, showing you photos of his outdoor kitchen, and talking shop.

Jake Compton
VP US Sales, Umbraco
When he’s not helping clients find the perfect CMS, Jake’s likely watching football or planning his next ski trip. With nearly 15 years in tech sales—and five of those growing Umbraco’s presence in the US—he’s known for his practical advice and steady guidance. He’s your go-to for making complex digital decisions feel simple.

Karen Koehler
Head of US Marketing, Umbraco
When she’s not crafting campaigns or chasing KPIs, Karen’s probably exploring a new hiking trail or testing out a baking recipe. With 15+ years in marketing and brand strategy, she now leads U.S. Marketing at Umbraco—driving big ideas and measurable impact. She’s all about making marketing matter (and making a mean chocolate chip cookie).