Tara McIver

Account Strategist

Tara McIver is an account strategist at Diagram. She has a strong sales and marketing background and is proficient in nurturing relationships with various key stakeholders. A creative and innovative thinker, Tara is an analytically-minded problem solver with first-hand experience in the automotive, retail, brewing, medical, and insurance industries.

Business aside, Tara us an avid car guru that loves to spend time in the garage. You can also find her kayaking down a river with her 4-legged partner in crime, Klutch.

Tara's Views

Data-Driven Marketing Strategy: The Basics for Success

Building a data-driven marketing strategy can be frustrating and wrought with analysis paralysis. But it doesn’t have to be. Learn what data you should be tracking, what analysis tools can ease the burden, and how to help your organization adopt a data-driven culture.

Posted on 05.12.20 in: Digital Marketing, Digital Strategy